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Our Story

The Intelligence
Behind the Listing.

Sadek360 was born from firsthand experience with the data gaps that cost real estate professionals time, deals, and credibility.

Alexander Sadek — Founder of Sadek360
Founder

Alexander Sadek

Sadek360 is founded and operated by Alexander Sadek — a commercial real estate professional who identified a critical gap in how properties are marketed and decided to build the solution himself.

The concept emerged directly from an internship at a commercial real estate brokerage. While working on leasing a large retail space on Fifth Avenue, prospective tenants — the owners of a prominent jazz club based in London — traveled specifically to view the property in person. Within minutes of entering, it was clear the space wouldn't work: ceiling height and exposed piping, invisible in the listing photos, made it unsuitable. The trip was wasted. The deal was dead.

That experience, combined with the observation that a $2,800/month apartment was routinely marketed with a full 360° tour, while a $5 million commercial space was not, made the market gap undeniable.

Work With Us
Background

CRE Experience That Informs Every Tour

Unlike conventional photographers, Alexander brings deep industry knowledge that shapes how each tour is built, scoped, and delivered.

Lee & Associates NYC

Commercial real estate brokerage — leasing, market research, and client-facing deal work on Manhattan properties including Fifth Avenue retail.

Troy Realty Capital

Financial modeling, underwriting, and investment analysis — building the analytical foundation that informs Sadek360's data-driven approach.

H.L. Dynasty Real Estate & One Hand Realty

Property management and acquisitions — hands-on experience across the full real estate lifecycle.

Pace University — Lubin School of Business

Bachelor of Business Administration in Business Management, 3.7 GPA. Director of Fundraising & External Relations, Pace Sales Team.

Platform Expertise

Hands-on experience with CoStar, PropertyShark, and Crexi — the same platforms your clients use to evaluate listings, which means our tours are built to perform on them.

REBNY Standards

Sadek360 operates in alignment with New York City's real estate standards as governed by the Real Estate Board of New York (REBNY) ↗.

Mission

Eliminating the Inefficiencies of the Current Process

To provide real estate professionals, property owners, and investors across New York City with high-quality, data-driven 360° virtual tours that eliminate the inefficiencies of the current property viewing process — saving time and resources for everyone involved in commercial real estate transactions.

Vision

Redefining How Properties Are Marketed Nationwide

To become a household name within the real estate community and ultimately redefine how properties are marketed and evaluated across major urban markets nationwide. Every property — regardless of price point — deserves to be accessible, transparent, and accurately represented from anywhere in the world.